Niuhans is a Tokyo-based independent fashion label founded in 2010 by Daisuke Hamada.
We present simple and clean everyday clothing using only carefully selected natural materials
of fine quality and superior domestic factories. Our aim is to make clothes that fit everyone's
life environment regardless of their race, sex, age, occupation etc. All products are made in
Japan with a distinct focus on craftsmanship and quality.
Daisuke Hamada was born in 1983. After studying architecture and fashion design in Japan,
he went to Paris at the age of 21 and worked as an assistant designer at "Maison Kitsuné",
and then moved to London to work and gain experience under several esteemed ateliers such
as "Ann-Sofie Back". He returned to Japan in 2009 and started "Niuhans" in 2010.
Our collection is currently presented in Tokyo and New York twice-yearly with seasonal
designs and also we regularly collaborate with talented photographers and illustrators etc.